Client: Comcast Sportsnet, Keith Primeau, Schuylkill Valley Sports

Client Need: Comcast Sportsnet had just launched their website and wished to draw traffic to it. Keith Primeau wanted to get involved with a charity and also desired some endorsements. Schuylkill Valley Sports sought an athlete to represent their company and needed direction and creative for an advertising campaign promoting that new relationship. The clients came to me with three main goals:

1. CSN: Create excitement and draw people to their new website.
2. KP: Establish a charity involvement and generate additional exposure through a company endorsement.
3. SVS: Acquire a prominent celebrity to promote their product.

    

All Star Response: All three of the above-listed clients' goals were met by packaging the following idea: Since Keith Primeau of the Philadelphia Flyers scored the game-winning goal in the longest playoff game in NHL history the previous spring, I hired noted sports artist Jerry Thierolf to illustrate a limited-edition lithograph of Keith scoring that goal. I then contacted SVS and negotiated for Keith to be their new spokesman; part of the deal included appearances where he would sign the lithograph. Purchasing the item required accessing the CSN website or attending an appearance. A portion of all proceeds was donated to the Children's Miracle Network. SVS and CSN logos were prominently displayed on the bottom of the artwork.

All Star Action: Thousands showed for the appearances and over 300 lithographs were sold. Funds were raised for the charity, and awareness of the website expanded.

Client: Comcast Sportsnet, Keith Primeau, Schuylkill Valley Sports

Client Need: Comcast Sportsnet had just launched their website and wished to draw traffic to it. Keith Primeau wanted to get involved with a charity and also desired some endorsements. Schuylkill Valley Sports sought an athlete to represent their company and needed direction and creative for an advertising campaign promoting that new relationship. The clients came to me with three main goals:

1. CSN: Create excitement and draw people to their new website.
2. KP: Establish a charity involvement and generate additional exposure through a company endorsement.
3. SVS: Acquire a prominent celebrity to promote their product.

    

All Star Response: All three of the above-listed clients' goals were met by packaging the following idea: Since Keith Primeau of the Philadelphia Flyers scored the game-winning goal in the longest playoff game in NHL history the previous spring, I hired noted sports artist Jerry Thierolf to illustrate a limited-edition lithograph of Keith scoring that goal. I then contacted SVS and negotiated for Keith to be their new spokesman; part of the deal included appearances where he would sign the lithograph. Purchasing the item required accessing the CSN website or attending an appearance. A portion of all proceeds was donated to the Children's Miracle Network. SVS and CSN logos were prominently displayed on the bottom of the artwork.

All Star Action: Thousands showed for the appearances and over 300 lithographs were sold. Funds were raised for the charity, and awareness of the website expanded.