Client: Nicoderm CQ

Client Need: Nicoderm CQ was launching a new product, Nicorette Gum and wanted to promote it in a different way. They came to me with three goals:

1. Find a prominent celebrity who has or will quit smoking and get him involved in the event to promote their product
2. Get their Grand Prix driver Dennis Vitola on TV discussing his involvement
3. Bring 100 inner city children to the event to drive the simulator car

All Star Response: I was able to get one of best known and loved athletes, Lenny Dykstra to stop smoking and commit to the event. I secured an interview for Dennis Vitola on FOX Good Day Philadelphia, and arranged to have 100 inner city children attend the event. After utilizing my marketing plan, Philadelphia became Nicorderm's top city in the country, in terms of media coverage and exposure.