Client: Irving Fryar

Client Need: Irving wanted his to host his own weekly radio and TV shows, as well as tell his life story in a book and break into acting via a major motion picture. He also wanted to develop a few charitable events per year to help inner city children.

All Star Response: I negotiated a contract with WIP 610-AM for Irving to co-host a weekly show with Howard Eskin. I also negotiated a contract with Comcast Sportsnet for a weekly TV show titled "Angelo & Irving". This was the first Comcast Sportsnet program featuring outside talent, in which I acted as an Associate Producer as well. Moreover, I secured Irving a book deal, and proposed that the book be named, "Sunday is My Day". I also developed a marketing tool to promote book sales. I scheduled a meeting with casting agent Mary Vernieu and director Oliver Stone in Los Angeles and secured Irving a weeklong part in the film, Any Given Sunday. I planned and executed three "Cigar Dinner" fundraisers hosted by Irving, raising over $100,000 for his charity, as well as organized the first two Irving Fryar Golf Tournaments raising over $150,000.

Client: Nicoderm CQ

Client Need: Nicoderm CQ was launching a new product, Nicorette Gum and wanted to promote it in a different way. They came to me with three goals:

1. Find a prominent celebrity who has or will quit smoking and get him involved in the event to promote their product
2. Get their Grand Prix driver Dennis Vitola on TV discussing his involvement
3. Bring 100 inner city children to the event to drive the simulator car

All Star Response: I was able to get one of best known and loved athletes, Lenny Dykstra to stop smoking and commit to the event. I secured an interview for Dennis Vitola on FOX Good Day Philadelphia, and arranged to have 100 inner city children attend the event. After utilizing my marketing plan, Philadelphia became Nicorderm's top city in the country, in terms of media coverage and exposure.

Client: Comcast Sportsnet, Keith Primeau, Schuylkill Valley Sports

Client Need: Comcast Sportsnet had just launched their website and wished to draw traffic to it. Keith Primeau wanted to get involved with a charity and also desired some endorsements. Schuylkill Valley Sports sought an athlete to represent their company and needed direction and creative for an advertising campaign promoting that new relationship. The clients came to me with three main goals:

1. CSN: Create excitement and draw people to their new website.
2. KP: Establish a charity involvement and generate additional exposure through a company endorsement.
3. SVS: Acquire a prominent celebrity to promote their product.

    

All Star Response: All three of the above-listed clients' goals were met by packaging the following idea: Since Keith Primeau of the Philadelphia Flyers scored the game-winning goal in the longest playoff game in NHL history the previous spring, I hired noted sports artist Jerry Thierolf to illustrate a limited-edition lithograph of Keith scoring that goal. I then contacted SVS and negotiated for Keith to be their new spokesman; part of the deal included appearances where he would sign the lithograph. Purchasing the item required accessing the CSN website or attending an appearance. A portion of all proceeds was donated to the Children's Miracle Network. SVS and CSN logos were prominently displayed on the bottom of the artwork.

All Star Action: Thousands showed for the appearances and over 300 lithographs were sold. Funds were raised for the charity, and awareness of the website expanded.